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Phil Kyprianou.

Ecommerce · AI · Strategy · Data

Building AI-native tools and scaling ecommerce brands for 25 years. Founder of Hubbvee, an agentic AI agency for performance marketing, and GothRider, a rock lifestyle brand with hundreds of thousands of orders shipped.

Phil KyprianouMontreal
Years in Digital25+
Orders Shipped100K+
Custom AI Tools7+
Phil Kyprianou, smiling, in a dark denim jacket
Montreal, QC / Founder / Speaker

What I Do

Ecommerce

Scaling DTC brands from zero to hundreds of thousands of orders. Deep Shopify/Plus expertise, fulfillment orchestration, and multi-channel growth.

  • Shopify Plus
  • DTC
  • Fulfillment
  • CRO

AI

Pioneering agentic AI workflows in ecommerce. Vibe-coding custom internal tools that replace bloated SaaS stacks with precision-built solutions.

  • Claude Code
  • Agentic AI
  • RAG
  • MCP

Strategy

Connecting technology, brand, and operations into a unified growth engine. From IP strategy and trademark portfolios to market positioning.

  • Growth
  • Brand
  • IP / Trademarks
  • GTM

Data

Building custom dashboards and attribution systems that cut through the noise. Real-time ops visibility across ads, revenue, and fulfillment.

  • Attribution
  • Dashboards
  • Meta Ads
  • Analytics

The Operator

I'm not just consulting on ecommerce. I'm in the trenches. I build the tools, ship the orders, run the ads, and architect the systems. My agency Hubbvee operates as an agentic AI-powered performance marketing engine for ecommerce, business, and manufacturing.

“Don’t buy another SaaS. Build exactly what you need.”

From producing Montreal's first Shopify-focused ecommerce events in 2015-2016 to presenting vibe-coded AI tool ecosystems at RDVeCOMMERCE in 2026, I've stayed on the cutting edge by staying close to the work.

My philosophy: internal tools should be built, not bought. I've vibe-coded an entire suite of custom platforms, from operations dashboards to RAG-powered knowledge bases, AI customer support agents, ad management systems, and financial command centers.

Hubbvee
Agentic AI agency for performance marketing in eCommerce, Business & Manufacturing
GothRider
Badass rock lifestyle brand. Coffee, apparel, accessories. Hundreds of thousands shipped.
AdForge
Custom Meta Ads management platform with guardrails and creative intelligence
SyncOps
Unified operations dashboard. Shopify, ShipStation, Slack, CX. 30 Cloud Functions.
CreaForge
Agentic social media manager.
PodMasterPro
Podcast production and distribution platform. End-to-end workflow for creators.

25 Years of Digital

  1. 2026

    RDVeCOMMERCE Speaker

    Presented “Vibe Coding vs SaaS” case study. Live demos of 7 custom AI tools built in-house.

  2. 2023 - Present

    AI-Native Ops Era

    Built a full custom tool ecosystem: SyncOps, AdForge, CreaForge, CommSlayer AI agent, ContentForge, PodMasterPro. Claude Code power user.

  3. 2018 - Present

    GothRider / Ecommerce

    Scaled a rock lifestyle DTC brand from launch to hundreds of thousands of orders. Full Shopify Plus stack, Klaviyo flows, Meta Ads.

  4. 2015 - 2016

    First MTL Shopify Events

    Created and produced the first two Shopify-focused ecommerce events in Montreal. Early ecosystem builder.

  5. 2013 - 2015

    Head of Digital Strategy — Evenko

    Led digital strategy for one of Canada's largest live entertainment companies.

  6. 2012 - 2013

    Digital Strategist — TVA/Quebecor

    Digital strategy for Quebec's major media conglomerate.

  7. 2002 - 2012

    President — Soundbeat Holding

    Built and led a multi-division company: Soundbeat Records (signed 2 artists to Universal), Studios, Radio (Top 10 Internet Radio by Nielsen ComScore), and Soundbeat Media (2008 — first Performance Marketing Agency in Quebec).

Book a Talk

  • Vibe Coding vs. SaaS

    Why building your own AI-powered tools beats buying off-the-shelf SaaS. Real ROI numbers, live demos, and a framework for deciding when to build.

  • AI-Native Ecommerce Ops

    How to architect an agentic AI operations layer across Shopify, fulfillment, CX, and ads. From zero custom tools to a full ecosystem.

  • Scaling DTC with Data

    Building custom attribution, real-time dashboards, and breaking free from black-box analytics. The operator's guide to data-driven growth.

  • The Founder-Operator Model

    Running multiple ventures simultaneously with AI as your co-pilot. Systems, tools, and mental models for the multi-brand founder.